Matthew’s Choice
馬修嚴選

Through a series of discussion and workshop, we came up with the 3 brand pillars; Healthy, Sustainable Lifestyle which communicated what the brand was all about. From these 3 touch points we developed the various touch points for the brand.

透過一系列討論與工作坊進行,我們設定三項品牌溝通主軸:健康、永續、生活風格。從這三項主軸出發,我們發展出不同的品牌接觸點創意。

 

 

Jiu Zhen Nan
舊振南餅店

Using the visual strategies as a starting point, we treated the product brochures more as story books in which to communicate the stories of the products, as the pastries as individual characters in the story. In an attempt to strike a perfect balance between communicating the artistry of the products, and the basic information such as gift set options and pastry flavors. 

從視覺策略出發,我們以寫產品故事的方式製作產品型錄。在這個故事中,每件糕餅都是有生命的獨立個體。好點子嘗試在表達產品本身的藝術性格,和充分提供商品資訊(例如:禮盒選項)之間求得完美平衡。

 

Ella's Botanicals

We redesigned the identity using Ella’s signature as logo-type, communicating her personal commitment and guarantee for the quality of her products. 

我們以Ella的簽名重新設計企業識別,向消費者傳遞她個人對天然品牌的承諾與產品優質的保證。

 

SUNFAR
順發3C量販

Since 2010, SunFar has donated 20% of it’s annual profit to helping underprivileged children in Taiwan. To date, it has donated more then NT$ 140,000,000. However most of SunFar’s customer and the general public are not aware of SunFar’s charitable activities. To change this, we created a new communication campaign in close collaboration with SunFar’s president Mr. Wu to more effectively get this message across.

 

 

從2010年開始,順發3C每年提撥20%盈餘,幫助台灣弱勢家庭兒童,至今已捐出一億四千萬善款。然而多數順發消費者並不知道這項善舉,為提昇消費者意識、共同行善。好點子和順發董事長吳先生齊力合作,創造全新溝通模式與活動。