Touch Point Creation
接觸點創造與創意達陣

 

Touch Points, Touch Points

Touch Points are the medium and instances where the customers comes in contact with your brand. A successful brand master will utilize every opportunity to deliver the brand experience and communicate brand position effectively. Unifying the look and feel of these different touch points is also an important task for a brand. Even though this shouldn’t be very difficult, we find that many companies struggle with this.

接觸點

接觸點定義為消費者接觸品牌的介面與方式。一個成功的品牌經營者,可有效掌握任何向消費者傳達品牌信念與定位的機會。將不同接觸點所傳遞的品牌訊息整合為一,是發展品牌的重要工作之一。這不應該是很困難的工作,但我們卻發現許多公司無法做好整合。


Touch Point Mastery

In order to effectively communicate and execute the brand strategy we create, we have built up a cross-disciplinary internal team as well as a team of external partners we work with to effectively achieve this. We find this to be a key factor for brand success in today’s competitive landscape. Gone are the days of partnering with a long list of service providing partners for different touch points. In todays highly competitive landscape with it’s speed and budgets restraints, we think our solution to effective touch points execution is highly effective. 

接觸點
駕馭祕訣

為有效溝通執行我們所擬定的品牌策略,好點子已建立一支受過多角化訓練的內部團隊,結合我們的外部資源夥伴就可高效完成執行工作。好點子掌握提供不同服務的外部資源名單,可針對不同接觸點打造令人印象深刻的獨特創意。在今日變化迅速、預算有限、競爭激烈的商場,我們認為我們持有多元、高效的最佳創意方案。

 


Touch Point Creation Works
接觸點
創意作品

- Identity Design             - 企業識別

- Identity Design            
- 企業識別

- Packaging Design         - 包裝設計

- Packaging Design        
- 包裝設計

- Brand Space Design      - 品牌空間設計

- Brand Space Design     
- 品牌空間設計

 
 
- Brand Content Creation   - 品牌內容建構

- Brand Content Creation  
- 品牌內容建構

- Brand Website               - 品牌網站

- Brand Website              
- 品牌網站

- Video                            - 影音製作

- Video                           
- 影音製作

 

Case Study:
Jiaja

After coming up with the new business model for Jiaja in one of our executive brand training courses, we developed the brand strategy and began to bring the brand to life through it’s various touch points, which ranged from it’s E-commerce website, packaging, brand videos, to the bi-monthly magazine Weeknight, which we also edit and release.  

個案分析
家甲Jiaja

在一堂品牌經營實務課程中,我們為家甲Jiaja打造出全新的商業模式。我們發展出品牌策略,並著手進行接觸點創意發想。從Jiaja的電子商務網站、包裝設計、品牌形象影片,乃至由好點子編輯發行的雙月刊《Weeknight》。