STRATEGY
商業模式與策略研擬

 

Importane of Strategy in Branding

Contrary to the popular belief that successful branding is based mainly on the size of your budget. We believe it is the successful execution of a precise and well defined strategy. In fact we feel that budget can only advance the speed of executing the strategy and widen it’s effect, but no matter how much money you invest in, the wrong strategy will still not be effective. In fact a good and precise strategy can help you achieve more result with less resources. 

品牌策略
的重要

與其說品牌成功取決於預算多寡,我們認為縝密的品牌策略和成功的規劃執行才是關鍵。事實上預算確實可縮短執行進程、擴大活動效益,但如果你將預算投注於錯誤的策略,這依然不會產生預期效果。完善精確的策略能幫助企業運用更少資源,獲取更多收益。


Our approach to Brand Strategy

We use a large percentage of our project times on researching, formulating, building consensus and mapping out the strategy before we get down to execute a brand. It’s a proven method our partners will attest to. Having a clear strategy everyone agrees with not only make executing the brand smoother and more efficient. It also greatly improves the success rate of the brand on the market place.

策略研擬方式

在行銷方案或活動執行前,我們花費大量時間進行研究規劃、建立共識、定位策略,然後與夥伴一同檢驗證。計畫成員全數同意的明確策略不但能讓品牌行銷更順利或更有效,也能讓品牌在市場中的成功率大為提昇。


Brand
Strategy Works
品牌策略工作

 

- Research       - 品牌與市場研究

- Research      
- 品牌與市場研究

- Workshop      - 行銷工作坊

- Workshop     
- 行銷工作坊

- Positioning     - 品牌定位

- Positioning    
- 品牌定位

 

 

 

 

 

 

 

 

- Naming          - 品牌與產品命名

- Naming         
- 品牌與產品命名

- Strategy Planning    - 策略擬定

- Strategy Planning   
- 策略擬定

 

Case Study: Matthew’s Choice

From advising to name the brand after it’s founder, and thus using his 20 years of experience in the industry, and making him the spokesperson for the brand, to coming up with « Healthy, Sustainable Lifestyle » as brand pillars. Click here to learn about how we created the framework for a brand people can respect and fall in love with. 

For more on Matthew’s Choice

個案分析
Matthew’s Choice

從為品牌創始人提供命名建議,從他在業界二十年的經驗中提取經驗,說服他擔任品牌代言人,發想« Healthy, Sustainable Lifestyle » 作為品牌精神。請點入連結,瞭解我們如何以專業、熱情與創意建構這個人人尊敬喜愛的健康品牌。

探索 Matthew’s Choice