Our Approach

We are lovers and students of branding. We see and understand the vast commercial potential and value in brand-making. To fully harness the power of brand creation, we do things a little differently: 

好點子
行事風格

好點子是品牌魅力的熱愛者,也是品牌行銷的終身學徒。我們看見、理解大眾市場的驚人潛能與品牌所能創造的無窮價值。為使品牌力量百分百發揮,我們能做的事情與常人不太一樣。

 

100% IN LOVE WITH OUR PARTNERS

When we met Milton Glaser in 2011, he told us that  "The moment I find out I don’t like a client, the project goes to hell", we really took that advice to heart. Today we are very proud to say that we love 100% of our collaborating partners. We find that this is an important recipe to branding success, because it’s what makes everyone double down when the going gets tough (this happens in many stages in the life of a brand) and fight through it. 

100%
愛與信任

2011年,好點子訪問行銷大師Milton Glaser,他分享他的行銷秘訣:「當我發現我不愛我的客戶時,整個行銷計畫等於掉進地獄。」他的忠告確實使我們感同身受。今天我們可以很驕傲地說,我們百分百愛我們的企業夥伴!我們發現這是將品牌行銷推向成功的重要因素,唯有愛與信任才能讓團隊成員攜手面對困難(創建品牌的各階段會出現不同困難)、邁向成功。


 

MADE IN TAINAN

Many people ask why are we based in Tainan (and not Taipei)? Our founder David setup GIDEA in Tainan after returning from Toronto (where our other office is located) because it's where he was from originally. But that’s not the only reason, we love the lifestyle and pace here, and find that the distance and seclusion of Tainan actually allows us to think differently and more creatively, without all the hype. 

根植台南

很多人會好奇,好點子為什麼在台南,而不是在台北?我們的創始人潘為從多倫多(好點子另一辦事處所在)回國後,選擇將辦事處設置於台南,乃因此地是他生長之處,但這絕非唯一理由。好點子熱愛台南的生活風格與步調,我們認為遠離都會、偏居一隅的台南,使我們保有獨特的思考與創意。


 

BATTLE READY 

God has blessed us that we have worked with a wide variety of great partners, from launching new products with Taiwan’s largest food conglomerate Uni-President, to brand diversification with HTC, Swedish B2B Brand Beijer Electronics, start-ups like Matthew’s Choice, Century Old brands like Jiu Zhen Nan, retailers like SunFar 3C, restaurant chains like ShinYeh, museum like Chimei and Taiwan National Museum of Taiwan History and local treats like Elate. Through these different industry and market spaces we have developed a seasoned and unique understanding of brand operations. 

蓄勢待發

感謝主,使我們得以和各種產業的可敬夥伴攜手合作 – 與台灣首席食品集團統一企業合作完成新品上市,與HTC攜手進行品牌更新,協助瑞典北爾電子進入亞洲市場,催生優質食品品牌Matthew’s Choice,刷亮百年老店舊振南招牌,為順發3C改造溝通方式。餐飲連鎖品牌欣葉、奇美博物館與台灣歷史博物館也都是好點子衷心敬佩的合作夥伴。透過接觸瞭解不同產業與市場,我們擁有專業、多元、高效的行銷經驗,可提供最完整的品牌建構方案。


 

DO WHAT WE PREACH

We don’t just preach to our clients to invest in brands, having seen firsthand the power of branding in today’s business landscape, We are also an investor of brands, in fact some of the brands we are currently working on are ones in which we have a financial stake in. We find that having this experience of being a brand-owner also help us to better advise our clients, having sat on their side of the table, we know the excitement and pressures of operating a brand. 

實踐信仰

好點子藉由實戰經驗感受品牌的無窮力量。我們不只是品牌顧問,事實上我們也投資於正在建構的品牌。這些創造、操作品牌的經驗,使我們更瞭解客戶所想所需,更設身處地為客戶著想。我們知道在壓力下運作品牌的個中滋味,我們是品牌力量的真實信徒!