Communications
品牌訊息傳遞與溝通策略

 

Importance of communication

A client of ours once remarked that "Taiwan’s great challenge (宿命) is that we know how to design and manufacture wonderful products, but don’t know how to communicate effectively what’s good about it". We have found a lot of companies and brands who have a great product or brand position, but don’t know how to effectively communicate it so people can know about it and understand it.

溝通策略的重要

某位我們的客戶曾經感歎:「台灣產業的宿命就是,我們深知如何設計與製作優質產品,但卻不知道如何和消費者就產品資訊達成良好溝通。我們發現有很多製造商和品牌擁有絕佳產品和品牌定位,但他們卻不知道如何和市場溝通,不知道如何讓人們理解產品。」


Our experience with communication

Communicating a brand position has moved from having a good tagline, flashy commercials to content branding, and communicating to the customer their sense of lifestyle. 

我們的溝通經驗

現今的品牌溝通已不僅是寫出精準動人的行銷口號,或是拍攝新奇眩目的視覺廣告,而是為消費者量身打造某種生活態度和品味,以此與其溝通。

 


Communications Works
溝通服務

- Communication Audit       - 既有溝通診斷

- Communication Audit      
- 既有溝通診斷

- Communication Planning  - 溝通策略擬定

- Communication Planning 
- 溝通策略擬定

- Content Planning              - 品牌內容規劃

- Content Planning             
- 品牌內容規劃

 
 
- Campaign Execution         - 行銷活動執行

- Campaign Execution        
- 行銷活動執行

 
 

Case Study:
SUNFAR

Since 2010 SUNFAR has given 20% of it’s annual profits to help underprivileged kids in Taiwan, since then it has donated more then NT$ 140,000,000. Sadly less than 3 people out of 10 that visited the stores knew about this. We worked with SUNFAR to better communicate what they are doing, through simplifying and unifying the communicated message, to making communication touch points such as videos and in-store communications. We raised the awareness of store visitors from 3 to more then 7 out of 10 people to knowing about SUNFAR’s efforts. 

For more on SUNFAR

個案分析
順發

2010年開始,順發每年捐出年度收益的20%,幫助台灣的弱勢孩童,至今已捐出新台幣1億4千萬善款。非常可惜的,順發的消費者中只有3/10知道這項善舉。我們的工作就是幫助順發,使企業與消費者擁有更良好的溝通,透過統整訊息、拍攝影片、製作文宣等溝通方式,現在已有7/10的消費者知道順發的企業用心與貢獻。

探索順發3C